The Fiat brand returns to the CES (Consumer Electronics Show) in Las Vegas, the most important high-tech event in the world, with two crucial exhibits featuring the new Fiat 500 electric car, which is at the center of the brand's strategy to move toward electric vehicles.
From January 5 to 8, 2023, CES 2023 will be the world's stage for innovation. It is also the perfect place for Fiat, a global brand that promotes a "tech it easy" approach that anyone can use because it is simple and easy to use.
In light of this, Fiat will show the public the Fiat Metaverse Store for the first time. This is the world's first showroom that runs on the metaverse. Thanks to a partnership with Microsoft and Touchcast, this new way of interacting with customers can be seen at the Microsoft booth in West Hall #6017. It's like being in a showroom at home.
The new Fiat 500 electric car will be the focus of attention in both the FIAT Metaverse Store and the Free2move area of the Stellantis stand. Both projects align with FIAT's founding principles: to put customers' needs first and stay socially relevant in a time of constant change.
