The BMW i7 is not just another electric car. It's a mobile art installation that will showcase the beauty and creativity of electric mobility in Stockholm, Sweden. The i7 is one of four BMW models that have been transformed into art cars by Swedish artists. The project, called BMW Art Drive, aims to celebrate the city's culture and sustainability, as well as the launch of BMW's new electric and hybrid models.
The i7 was designed by Johanna Burai, a Stockholm-based artist and illustrator who is known for her colorful and geometric style. She said she wanted to create a car that reflects her vision of the future, where electric vehicles are more than just transportation.
"I wanted to make a playful and optimistic car that shows how electric cars can be fun and exciting," she said. "I also wanted to use colors and shapes that contrast with the urban environment, to make the car stand out and bring joy to the people who see it."
Burai used LED lights and reflective materials to create a dynamic and interactive design that changes depending on the angle and the light. She said she was inspired by the BMW i Vision Circular, a concept car that showcases BMW's vision of a circular economy, where materials are reused and recycled.
"The BMW i Vision Circular is a beautiful example of how design can be sustainable and innovative at the same time," she said. "I wanted to echo that idea in my art car by using lights and reflections that create different effects without adding more materials."
The BMW i7 will be joined by three other art cars: a BMW i3 designed by Andreas Wannerstedt, a BMW iX designed by Erik Åberg, and a 5 Series plug-in hybrid designed by Malin Bobeck. The cars will be displayed at various locations in Stockholm from October 28 to November 14 and will also drive around the city as part of a mobile exhibition.
The BMW Art Drive project is part of BMW's commitment to support art and culture in Sweden, as well as to promoting electric mobility and sustainability. The company said it hopes the art cars will inspire people to embrace the future of driving.
