The Big Idea: Turn Short Trips into Zero-Emission Habits
Two household names in Italy are making city driving cleaner and easier. The compact, all-electric Fiat Topolino now comes with dedicated benefits for Iren luce gas e servizi customers, pairing an approachable EV with a power plan designed for everyday charging at home. The result: fewer barriers, more reasons to go electric for your daily hops around town.
What Buyers Actually Get (and Why It Matters)
- €1,000 discount on the purchase of a Fiat Topolino for Iren luce gas e servizi customers.
- €150 electricity bonus (12 monthly bill credits of €12.50) when subscribing to the Iren Prezzo Fisso Luce KM Green offer, calibrated around typical Topolino charging and roughly 5,000 km of annual city driving.
- Integrated, fixed-price electricity with published time-band rates, plus straightforward monthly marketing costs.
These incentives directly tackle the two questions most first-time EV buyers ask: How much do I save up front, and what will it cost to charge?
How the Offer Works
To claim the €1,000 discount, eligible customers present a recent Iren bill at participating Fiat dealerships. New Iren subscribers who have already purchased a Topolino can opt into the fixed-price electricity plan and receive the €150 bonus across the first 12 months. If the energy contract ends earlier, remaining bonuses are not paid.
The Electricity Plan, at a Glance
- Bonus credits: 12 × €12.50 over the first year of supply (total €150).
- Fixed bands: F0 €0.141/kWh, F1 €0.160/kWh, F2 €0.150/kWh, F3 €0.115/kWh.
- Monthly marketing costs: €13.
Check the plan’s current terms before subscribing; published figures reflect the latest offer details at announcement.
Where to See It
Topolino display vehicles are scheduled at Iren locations across the territory, starting in Genoa at the Piazza Raggi 6 store, with additional branches to follow in Tuscany and Emilia. Staff can assist with the digital purchase journey, explain the paired electricity offer, and guide you through signup.
Meet the Fiat Topolino: Built for the City, Designed for Delight
Available as Fiat Topolino and Fiat Topolino Dolcevita (closed or open body styles), FIAT’s tiny runabout makes short hops charming and stress-free. It measures just 2.53 meters, is limited to a safe 45 km/h, and is powered by a 5.4 kWh battery good for up to 75 km on a full charge—enough for a week of errands in most city routines. The simple spec keeps the price down and the ownership experience easy.
Who It Suits
- Urban drivers who want a dedicated city tool instead of a full-size car.
- Households adding a second vehicle for school runs, market trips, and commutes.
- Young drivers in markets where quadricycles can be driven from 14 years old.
