Bird is expanding its business strategy with a cheap e-bike

The cheap electric bike from Bird was presented at the EUROBIKE bike show, and it will be available for purchase before the end of the year. Bird's e-bike called the Bird Bike, has a 250 watts rear wheel hub motor from Bafang for pedal assistance up to 25 km/h and an integrated battery for a range of 100 kilometers, with disc brakes, LED lights, and a seven-speed gearshift from Shimano of the Tourney type. You may also be assured that the e-bike is dustproof and splash-proof on all sides thanks to an IP65 + certification.

Above all, the Bird e-bike will be available at an unbelievable low price of 1999 euros, according to Michael Fulton, Bird's European manager responsible for consumer products. The Bird Bike will be available in Europe only from the beginning of 2022. Frames will be available in two styles (A and V) and four colors: black, gray, white, and blue.

"We leverage our purchasing power," Michael Fulton says of the e-cheap bike's price, which was developed in California but manufactured in Taiwan, saving even more money. Anyone interested in electric bicycles may order them online, much like direct sales. The Bird Bike will also be available for purchase through a small group of professional dealers in the future.

Bird, of course, wants to be a part of Europe's e-bike industry, which has been quickly expanding over the past two years. For example, in Germany, 1.95 million bicycles with electric pedal aid were sold last year. Without the delivery issues created by the shortage of chips, there would undoubtedly be considerably more this year - delivery times in the bicycle business are already comparable to those in the automobile sector.

"We get what we need," says Michael Fulton, Bird manager. "We don't get what we don't need." a 500-watt motor. Because the maximum speed restriction for e-bikes is 20 miles or 32 kilometers per hour. They all have the same attractive design, Bluetooth connectivity with a specific Bird app, and three-color painting.

Puncture-resistant tires are standard on the city model, although it is unsprung. "Our adventure is far from finished," Fulton said of the next phase in the construction of the bicycle, which will include suspension at a later date.