Maxus Targets Fleets with a Work-Ready, Battery-Electric Pickup Truck That Tows and Hauls Without Overpromising
Maxus, the SAIC Motor subsidiary already known in Europe for electric vans, has entered the battery-powered pickup truck segment. Its new model, the Maxus eTerron 9, is a fully electric, double-cab pickup engineered to handle work demands—not marketing hype.
With a maximum towing capacity of 3,500 kg (7,700 pounds) and seating for five, the eTerron 9 doesn’t try to reinvent the pickup category. It meets existing expectations and removes tailpipe emissions from the equation.
Core Technical Specifications
| Feature | Specification |
|---|---|
| Drivetrain | Dual Motor, All-Wheel Drive |
| System Power Output | 150 kW (201 hp) |
| System Torque | 420 Nm (310 lb-ft) |
| Battery Capacity | 89 kWh usable |
| WLTP Range | 340 km (211 miles) |
| DC Fast Charging | 20% to 80% in 28 minutes (150 kW max) |
| Payload | 1,000 kg (2,204 lbs) |
| Towing Capacity | 3,500 kg (7,700 lbs) |
| Seating | 5 occupants |
| Vehicle Length | 5.38 meters (211.8 inches) |
| Starting Price (Denmark) | 439,900 DKK (~63,000 USD) |
Powertrain and Range: Built for Utility, Not Speed
The Maxus eTerron 9 pickup truck uses a dual motor setup with AWD, pushing 201 hp and 310 lb-ft of torque. That’s more than enough for construction, landscaping, or regional delivery work.
The 89-kWh battery is tuned for day-to-day practicality, not long-distance travel. Range is 211 miles (340 km) WLTP, but expect around 170–190 miles under full load or in cold weather. For most European operators, this means one or two full shifts per charge.
Payload and Towing: Serious Numbers for a Mid-Size EV Truck
What makes the eTerron 9 competitive is simple:
- Payload rating: 1,000 kg (2,204 lbs)
- Towing rating: 3,500 kg (7,700 lbs)
These numbers match traditional diesel mid-size pickups. Unlike some EV trucks that limit towing range drastically, the Maxus is upfront: it’s made for daily-use loads, not cross-continent hauls.
The cargo bed fits standard Euro pallets and supports typical tools, equipment, or small machinery. Maxus also offers tie-down rails and lockable covers as optional accessories.
Charging and Energy Efficiency
Charging time matters more than acceleration in this segment. Maxus addresses this with:
- 150 kW DC fast charging (20–80% in 28 minutes)
- 11 kW AC onboard charger for overnight depot charging
The truck uses a Type 2/CCS combo port. This is compatible with all major public charging networks in Europe.
Fleet operators can charge at night and deploy trucks for full daily operations by morning.
Interior: Functional, Not Frivolous
Inside the double cab, Maxus offers seating for five adults. Rear legroom is better than some diesel rivals. Standard interior equipment includes:
- 12.3-inch touchscreen infotainment system
- 8-inch digital instrument cluster
- Wireless phone charging
- Heated front seats
- Rear-view camera with sensors
- Keyless entry and push-start
Interior materials are durable. There’s no leather, no panoramic roof, and no luxury trim. That’s intentional. This truck is for tasks, not weekend getaways.
The Maxus e-Terron 9 electric pickup truck comes with Vehicle-to-Load (V2L) technology, an innovative tech feature that lets you use your car's battery to power external devices. This means you can plug in anything from power tools to camping equipment or other electrical appliances directly into your e-Terron 9, giving you extra flexibility wherever you go.
Standard Safety and Driver Assist Tech
Maxus fits the eTerron 9 with a strong suite of active safety features, most of which are standard equipment:
- Autonomous Emergency Braking (AEB)
- Lane Departure Warning
- Adaptive Cruise Control
- Blind Spot Monitoring
- Rear Cross-Traffic Alert
All systems align with EU commercial vehicle safety regulations. These features also help with lowering fleet insurance premiums.
Target Market: Regional Operators and Urban Fleets
Maxus is not trying to compete with luxury lifestyle trucks like the Rivian R1T or Tesla Cybertruck. This vehicle is aimed at:
- Municipal governments
- Service technicians
- Construction firms
- Utility companies
- Delivery and trade fleets
If your daily drive is under 200 km and includes stops, starts, and light hauling, the Maxus eTerron 9 makes economic sense.
European EV Pickup Landscape: Where eTerron 9 Fits
| Model | Battery | WLTP Range | Towing | Price (USD) |
|---|---|---|---|---|
| Maxus eTerron 9 | 89 kWh | 211 miles | 7,700 lbs | ~$63,000 |
| JAC T9 EV | 88 kWh | 230 miles | 6,600 lbs | ~$55,000 |
| Ford Ranger PHEV | 18.8 kWh | 28 miles EV | 7,700 lbs | ~$49,000 |
| Rivian R1T | 135 kWh | 314 miles | 11,000 lbs | $70,000+ |
Maxus targets the working-class electric truck niche—an underserved segment in Europe. It outmatches plug-in hybrids on EV range and matches diesels in towing.
Maxus in Europe: Steady Expansion
SAIC's Maxus brand has expanded quickly with its eDeliver van series. With the eTerron 9, it now tackles the pickup segment, where electric choices are still limited.
Initial markets include Denmark, Norway, and Sweden, where green incentives and infrastructure are more mature. Broader EU expansion is planned for late 2025.
Final Assessment
The Maxus eTerron 9 offers clear advantages:
- 3.5-ton towing capacity
- Low running costs
- Straightforward EV drivetrain
- Ready for real-world work
With a price of around $63,000, it undercuts many electric rivals while offering similar torque and load ratings. Charging speeds are quick enough, and the range fits most regional use cases.
This truck is built for work fleets, not showrooms. That’s what sets it apart.
@ Maxus.
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