By the end of 2021, Polestar's global presence will grow from nine to 18 markets. In addition, the number of retail spaces will be doubled by the end of the year, with more than 100 locations including the new "Polestar Destinations" concept. Significant further market growth is expected until 2022, supported by the expansion of the service locations.
The Swedish electric car brand Polestar continues its rapid expansion. In 2021, Polestar will be launching in nine new markets, increasing its presence to 18 markets worldwide. The number of stationary locations worldwide will also double by the end of the year.
In addition to Polestar Spaces' established and verified retail approach, which are typically found in city centres, the electric car brand is also introducing the so-called "Polestar Destinations". Both Polestar Spaces and Polestar Destinations offer those interested the same experience-oriented access to engaging themselves in the Polestar electric car brand and take a test drive. In the future, destinations will be located in more extensive, easily accessible locations outside the city. In addition, you will also handle the vehicle handover to end consumers in the event of a purchase.
"We are expanding extremely quickly both in markets in which we are already present and in new markets. For an electric car brand that has only been in business for just over twelve months, this type of footprint is unprecedented," said Thomas Ingenlath, CEO of Polestar. "Our goal is to grow at a comparable rate in 2022 and to open up new markets. This constant expansion in combination with our new retail concept will help exceed our owners' expectations. "
