The campaign to promote the future of the Mini Cooper SE (commercial name of the electric version) has begun since March, and voices close to the company say the model will be exhibited for the first time at the Frankfurt Motor Show.
In order to maintain the interest of fans, Mini has published a clip with one of the prototypes.
The spot was filmed at Frankfurt airport and the Mini Cooper SE tows a Boeing 777F (cargo version) aircraft that is part of the Lufthansa Cargo fleet. Created in collaboration with the BMW Group and Lufthansa Cargo, the 45-second advert depicts MINI Cooper SE as a "muscle car".
The video is the beginning of a series of social media projects for MINI Cooper SE.
