Hyundai Motor and the European Institute of Design (IED -  Istituto Europeo di Design) of Turin presented at the Geneva International Motor Show the Hyundai Kite, a two-seater buggy designed for sand dunes that can transform in a single-seater jet ski for water .

The Hyundai Kite is a vehicle without doors, without roof and without windows that can run on land and on water. In both configurations, the vehicle is equipped with electric propulsion. The Kite is a fully electric vehicle measuring 3.75m long, 2.24m wide and 1.46m high. On the ground it is driven by four engines placed in the wheels and on the water, it is propelled a water jet turbine.

Video gallery

The designers tried to reduce the barriers between the exterior and the interior to create a functional and fun car. The futuristic light electric vehicle was created by 15 students and Hyundai Design Center Europe . 

“Design is the number one reason why our customers in Europe choose Hyundai cars. We are always evolving our design to reflect modern lifestyle, which is our key to success,” says Thomas Bürkle, Chief Designer at Hyundai Design Centre Europe. “We are delighted to contribute to the development of young talents in Europe who will be designing the cars of the future. The Hyundai Kite is a great result of an exceptional partnership.”

It is very unlikely that the Hyundai Kite will reach the assembly line and become a model of mass production

“During these fifteen years, the Geneva audience got used to the design challenges and considerations proposed by IED”, declares Riccardo Balbo, Dean IED Italy. “The idea that drives an international network to take part to such an important venue is to give free rein to a young and uncontrolled energy, re-organise it under the direction of important partners, developing visions and train designers with good skills and a promising future.”

Auto Show


Since its launch in 2018, Hyundai KONA Electric has been an impressive sales success. Thanks to a powerful electric driveline, very long range and a stylish SUV design, more than 120,000 Kona Electric cars have been sold worldwide in… Continue reading

The new all-electric Fiat E-Ulysse marks the brand's comeback to the MPV sector in Europe. The Fiat E-Ulysse, the successor to the same-named model sold until 2010, marks a further step in the brand's electrification process, which began… Continue reading

The winner of Car Of The Year 2023 is the new Jeep Avenger electric SUV. Jeep has won the prestigious honor for the first time. The Jeep Avenger is the first Jeep developed and designed in Europe for the European market. As a result, it… Continue reading

The Hyundai Kona Electric is one of the most affordable and practical electric SUVs on the market. With a generous driving range, a spacious interior, and a sleek design, the Hyundai Kona Electric offers a lot of value for eco-conscious… Continue reading