TV commercial “One Team” for Toyota was created by Saatchi & Saatchi and directed by Ivan Zacharias.
“This is an unprecedented opportunity for our team at Toyota to share messages of unity, friendship, diversity and perseverance,” says Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “With the Super Bowl and the Olympics just days apart on NBC, we’re excited to join fans’ enthusiasm for these two world-class events and connect with them by sharing meaningful and inspiring TV spots.”
Agency: Saatchi & Saatchi
Chief Creative Officer: Jason Schragger
Executive Creative Director: Fabio Costa
Creative Director: Marc d'Avignon
Head of Copy: Kevin Samuels
ACD, Art Director:Brian Morgan
ACD, Copywriter: Chip McDonald
Copywriter:Richard Beahm
Jr. Art Director:Dwight Williams
Jr. Art Director: Josh Weiss
Jr. Copywriter: Jeff Pelton
Executive Director, Integrated Production: Lalita Koehler/ Director of Content Production: Sara Seibert / Broadcast Executive Producer:Richard Bendetti / Senior Producer:Marina Korzon / Music Supervisor:Kristen Hosack / Project Manager:Angela Montoya / Managing Director Al Reid / Executive Director, Digital:Jeremiah Knight / Management Director: Erica Baker / Group Account Director: Courtney Husk / Account Director:Chris Crockett / Account Supervisor Michaela Chweidan / Account Executive:Katie Martin / Account Coordinator: Melissa Pappas
China is no longer just a producer of cheap cars, including electric cars. One of the most successful Chinese electric vehicle manufacturer is the NIO company, which offers premium electric cars. And the Hongqi brand goes even further in this… Continue reading
Renault is continuing the success story of the small van with the new Renault Kangoo Van E-TECH Electric. The new electric van will be on sale in spring 2022, with an economic propulsion package that includes a 45 kWh lithium-ion… Continue reading
The market niche the French hoped to exploit when they debuted the Renault Twizy did not exist, but the one that the new Mobilize Duo addresses do, and it is significant. It's been ten years since the odd Renault Twizy first appeared. Its… Continue reading
Citroen has always been known for its quirky and innovative designs, from the iconic 2CV to the futuristic DS. The French automaker has never shied away from challenging the conventions of car design and offering something different to… Continue reading
