TV commercial “One Team” for Toyota was created by Saatchi & Saatchi and directed by Ivan Zacharias.
“This is an unprecedented opportunity for our team at Toyota to share messages of unity, friendship, diversity and perseverance,” says Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “With the Super Bowl and the Olympics just days apart on NBC, we’re excited to join fans’ enthusiasm for these two world-class events and connect with them by sharing meaningful and inspiring TV spots.”
Agency: Saatchi & Saatchi
Chief Creative Officer: Jason Schragger
Executive Creative Director: Fabio Costa
Creative Director: Marc d'Avignon
Head of Copy: Kevin Samuels
ACD, Art Director:Brian Morgan
ACD, Copywriter: Chip McDonald
Copywriter:Richard Beahm
Jr. Art Director:Dwight Williams
Jr. Art Director: Josh Weiss
Jr. Copywriter: Jeff Pelton
Executive Director, Integrated Production: Lalita Koehler/ Director of Content Production: Sara Seibert / Broadcast Executive Producer:Richard Bendetti / Senior Producer:Marina Korzon / Music Supervisor:Kristen Hosack / Project Manager:Angela Montoya / Managing Director Al Reid / Executive Director, Digital:Jeremiah Knight / Management Director: Erica Baker / Group Account Director: Courtney Husk / Account Director:Chris Crockett / Account Supervisor Michaela Chweidan / Account Executive:Katie Martin / Account Coordinator: Melissa Pappas
The Nissan technology used for the Leaf will be used on Japanese electric buses . This was announced by the same car manufacturer, which announced the launch of an experimental project in Japan next month. The goal is to… Continue reading
Tesla Model 3 is now available in the most accessible version. The car will reach Europe in the second part of this year. The starting price will be around 40,000 euros, similar to the estimated price for the new Polestar 2. In the United… Continue reading
For the first time, Volkswagen is offering a limited edition of 30,000 copies called "ID.3 First" with special equipment and a medium-sized 58 kWh battery, which should be suitable for up to 420 kilometers according to the new WLTP standard.… Continue reading
Fiat Ducato: the best seller of Fiat Professional commercial vehicles is renewed with the model year 2020, which introduces an updated design, more technology for safety and onboard connectivity, an updated gearbox with a 9-speed automatic… Continue reading
